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Growth Hacking: Not Just for Marketers Anymore

December 11, 2014 1:33 am Leave your thoughts

We recently helped run an un-conference workshop at the IEEE’s Electronic Design Automation Summit in Santa Clara, California. Working with a host of technical engineers, our goal was to engage in a rapid fire session that would identify and seek to resolve gaps, problems and challenges that inhibit the growth of the EDA market.  A lot of great insights and... View Article

Live Path’s work @SXSW

October 13, 2014 5:43 pm Leave your thoughts

Over the past five years, Live Path has leveraged its connections to create over 30 remarkable sessions and events at the annual SXSW conference in Austin, Texas, and we’re currently planning another terrific new series for 2015. While some might view this as a disconnect from the work we normally do,  in actuality, these efforts are a strategic, natural extension... View Article

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Good Disruption, Bad Disruption, Kiosks & Ziosks.

September 11, 2014 10:00 pm 1 Comment

The other day, I had a simple dinner date with my six year old.  After a whirlwind trip through the mall, we were ravenous, and we stopped at the local Chili’s.  I was looking forward to a little bonding with this marvelous little person… who seems to be growing before my eyes.  Unfortunately, everything changed the minute we sat down... View Article

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Meet us at SXSW – 17 events, 32 speakers and unlimited inspiration!

March 5, 2014 8:14 am Leave your thoughts

I know it’s been a bit quiet here.  You see, our team has been heads down for months putting together another spectacular series for IEEE at SXSW. This year’s IEEE Technology for Humanity Series features  17-events, 32 speakers and unlimited inspiration — including a series keynote by executive producer and TV show co-host of the Discovery Channel’s Series Mythbusters, Adam Savage, as well... View Article

New Post for a New Year

January 1, 2014 7:54 am Leave your thoughts

Standing here at the dawn of the New Year, there have been a lot of changes at Live Path. We’ve seen our our work expand, which makes the project work super interesting and challenging to manage. We’re bringing in more resources to handle increasing workload.  We remain dedicated to supporting IEEE, one of one of our favorite clients that works... View Article

How I armed my kid to battle predatory brands, and what she taught me in return.

May 10, 2013 5:12 pm Leave your thoughts

Surprise surprise – there’s a social media firestorm brewing about Ambercrombie and Fitch again…. This embroilment is related to a comments made by CEO, Mike Jeffries in an interview, related to Abercrombie’s targeting of the “cool set.”  In Jeffries’ terms, the brand is exclusive by design – targeted to the “cool” and “beautiful” kids — and definitely not fat or ugly kids.... View Article

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Organizing the Open Future Series at SXSW

March 8, 2013 7:18 am Leave your thoughts

It’s not often I get to share what I do for my clients but fortunately, SXSW is one of those times when I get to be more promotional. Taking a break from the digital/experience/transformation strategy scene, I’m organizing another series (an experience in itself) at SXSW this year for IEEE in coordination with the W3C. It’s my third year doing... View Article

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