Categories for CEM

Drinking the CX Kool-Aid

Drinking the CX Kool-Aid?

August 5, 2015 4:26 am

An article came out last week entitled “Customer Experience is the New Competitive Battleground in B2B.” Perhaps it was just a title thing, but the premise of the title bugged me. Why? I think it’s because while it’s TRUE that Customer Experience is a competitive battleground, this is not really a NEW idea, at all… ..but maybe that wasn’t exactly why.... View Article