Categories for retail

Beer, Spandex and Lululemon for Men

August 11, 2015 10:00 am

(Note: This post was edited for typo, addition of interesting story on 8/11) Before you read ahead, close your eyes and tell me what you see in your mind’s eye, when we say “lululemon” (note: this is not capitalized because lululemon is always lower case per brand standards) Spandex Athletes Ponytails Yoga More spandex Cool athletic gear booties, in spandex... View Article

How I armed my kid to battle predatory brands, and what she taught me in return.

May 10, 2013 5:12 pm Leave your thoughts

Surprise surprise – there’s a social media firestorm brewing about Ambercrombie and Fitch again…. This embroilment is related to a comments made by CEO, Mike Jeffries in an interview, related to Abercrombie’s targeting of the “cool set.”  In Jeffries’ terms, the brand is exclusive by design – targeted to the “cool” and “beautiful” kids — and definitely not fat or ugly kids.... View Article