strategic guidance
for the road ahead
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do you walk, climb or fly?
Founder Leigh Durst’s book, Walk, Climb or Fly: Surviving and Thriving in the Workplace Wilderness offers fresh, visual, methodology for understanding how people are wired for work. Discover the three operational styles that dominate every workplace and whether you Walk, Climb or Fly! Learn how to leverage Style Recognition to better understand others, improve relationships, radically improve collaboration and productivity, carve out your niche and create a more satisfying, gratifying professional existence. You’ll learn how to work adaptively, manage your “Pros” and “Pitfalls,” motivate and build trust with others, and drive better outcomes. Informed by two decades of research and experience advising leading global organizations, this book is the perfect companion for any people manager or professional who wants to get unstuck, grow, and/or better navigate complex workplace dynamics!
about
clear vision + executional muscle
We connect strategy to execution, build bridges between people and technology, supporting growth, innovation, and transformational success. We engage flexibly where leadership demands leverage —shaping direction, engaging and mobilizing teams, guiding vendor selection and procurement, driving execution, and ensuring alignment, adoption, and measurable impact. Our work spans:
- Business, Operations & Organizational Planning
- Digital & Integrated Marketing Strategy & Roadmapping
- Brand, Messaging & Content Strategy
- CX/UX Analysis, Design & Optimization
- Executional Leadership & Platform Development
- Executive Communications & Change Management
- Strategic Partnerships & Experiential Events
clients
serving world changers & technology makers
Live Path serves mid-to-large organizations, including global blue-chip corporations, startups, non-profits, and public-sector clients – across geographies and industries. We are proud of our 100% client referral rate and client relationships that last for years. While a portion of our work remains confidential, some of our clients include:
work
digital, marketing and operational transformation
We keep people at the center of all we do – from the boardroom to the mailroom, desktop to mobile device, storefront to street front! Simply put, we help our clients understand people and get out of their own way to serve them better. We help brands develop clearer vision, tell more compelling stories, extend reach and engagement, and build relationships that drive lasting affinity. We also help organizations scale, streamline and work more competently and efficiently, improving enterprise culture for people. Here are a few examples of our work:
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- Led an extensive digital and marketing transformation for a 3.5 billion-dollar financial institution, producing a 380% increase in acquisition (the tip of a huge ROI iceberg) and delighting customers.
- Leveraged strategy, CX design, brand storytelling, experience optimization and influencer marketing to transform IEEE Standards, increasing awareness, engagement, conversion, satisfaction and more!
- Rescued a top Communications Agency from digital demise, leveraging agile methods to resolve UX, UI, SEO, content and performance issues, and connect people to the insight and help they need.
- Conducted contextual in-store audience-focused research for a major big-box retailer, informing human-centered design of a next-generation mobile app that will change the in-store checkout experience.
- Curated partnerships and organized an eight-year, SXSW series dedicated to fostering remarkable dialog and making emtech (AI, ML, Cloud, Quantum, IOT, AR/VR and Human Augmentation) approachable.
- Streamlined and restructured the technical marketing team for a top, Gartner-rated CRM startup, helping the team grow and scale, and making it a more appealing target for future acquisition.
team
excellence junkies for hire
Live Path was founded by Leigh Durst in 2006. We are based in Santa Cruz, California with resources and agency partners in Northern California, the East Coast and the Southwest. We are a networked consultancy with an established team of highly skilled, experienced, and multidisciplinary practitioners. We select our clients and projects with care, measuring success based on results and word-of-mouth referrals.
We love people, nature, innovation, technology, mountains, oceans, visual notes, dogs, good fonts, photography, brain hockey, boba tea, everything Italian, forest hikes, witty dialog, well-executed pranks, the sound of rippling water, fireworks, beach bonfires, diversity, faith and family. We are addicted to excellence, travel, Sharpies, bulletproof coffee, Post-it notes, Spotify and snort-inducing laughter. We love misfits and are prone to cheer for the underdog.
We dislike politics, car accidents, splinters, abject poverty, cliche stock photography, fake news, poor mobile reception, spiders, bad fonts, natural disasters, apathy, bad drivers, posers, fakery, everything hateful, slow connections, poor UX, low resolution, war, and economy seating.
contact us
let's talk!
Sometimes an in-person chat just works better. If you’re interested in learning more, have a need or projects in the works, drop us a line. You’ll always find us approachable, engaging and responsive.
If you are interested in employment or subcontract work, we’d love to learn more about you. Please include a reference to your LinkedIn profile.