Categories for customer research

Risk Management: A Critical CX Partner

September 18, 2018 6:55 pm

By Leigh Durst, Chief Instigator, Live Path I once worked with a highly risk-averse, compliance-ruled, global blue-chip firm. Our process and enabling technology for opening new accounts had become outmoded. Competitors could authorize and open new accounts in 5-10 minutes. Our process took double the time, and required manual processing and data entry on the back end. In short, weren’t... View Article

Beer, Spandex and Lululemon for Men

August 11, 2015 10:00 am

(Note: This post was edited for typo, addition of interesting story on 8/11) Before you read ahead, close your eyes and tell me what you see in your mind’s eye, when we say “lululemon” (note: this is not capitalized because lululemon is always lower case per brand standards) Spandex Athletes Ponytails Yoga More spandex Cool athletic gear booties, in spandex... View Article