By Leigh Durst, Chief Instigator, Live Path I once worked with a highly risk-averse, compliance-ruled, global blue-chip firm. Our process and enabling technology for opening new accounts had become outmoded. Competitors could authorize and open new accounts in 5-10 minutes. Our process took double the time, and required manual processing and data entry on the back end. In short, weren’t... View Article
(Note: This post was edited for typo, addition of interesting story on 8/11) Before you read ahead, close your eyes and tell me what you see in your mind’s eye, when we say “lululemon” (note: this is not capitalized because lululemon is always lower case per brand standards) Spandex Athletes Ponytails Yoga More spandex Cool athletic gear booties, in spandex... View Article
Surprise surprise – there’s a social media firestorm brewing about Ambercrombie and Fitch again…. This embroilment is related to a comments made by CEO, Mike Jeffries in an interview, related to Abercrombie’s targeting of the “cool set.” In Jeffries’ terms, the brand is exclusive by design – targeted to the “cool” and “beautiful” kids — and definitely not fat or ugly kids.... View Article
