Latest Posts

Risk Management: A Critical CX Partner

September 18, 2018 6:55 pm Leave your thoughts

By Leigh Durst, Chief Instigator, Live Path I once worked with a highly risk-averse, compliance-ruled, global blue-chip firm.  Our process and enabling technology for opening new accounts had become outmoded.  Competitors could authorize and open new accounts in 5-10 minutes.  Our process took double the time, and required manual processing and data entry on the back end. In short, weren’t... View Article

Join Us in Austin for SXSW 2018

March 8, 2018 8:53 am

We’re proud to share that for our seventh consecutive year, we’re are actively engaged in organizing and coordinating the IEEE Tech for Humanity Series at SXSW.  IEEE is a highly valued, long-standing client with a very worthy mission, and our series is curated in partnership with SXSW as a part of the official schedule. This year’s IEEE series at SXSW... View Article

The Social Media Path Less Traveled

July 12, 2017 12:14 am

We haven’t written about this much, outside of a short article a few years ago:  It’s been about five years since we decided to spend less time posting in social media and giving away our intellectual property in blog posts.  It occurs to us that this may seem lazy, rather than intentional, so here’s why. It wasn’t that we weren’t great at... View Article

What we’ve been up to…

October 6, 2016 4:44 am

It’s been so busy we’ve hardly had time to think, much less post.  As a result, we seem to suffer from the “shoemakers kids have no shoes” syndrome here at Live Path.   Hence, very few posts or social updates.  Here are just a few things we’ve been up to lately: Leading Transformations.  We continue in our efforts to help... View Article

On Experience Design, Life Flow & Healthcare

May 2, 2016 10:51 pm

We recently had the pleasure of working with Andrew Thompson, CEO of  Proteus Digital Health when he joined a panel we ran at SXSW interactive.  He has not only built one of the industries hottest digital healthcare companies, he is a veteran in med-tech and finance. Thompson’s panel was part of the 11-event, IEEE Tech for Humanity Series, which Live Path... View Article

SXSW Recap: Bushnells on the Future of Fun

April 16, 2016 11:21 pm

One of the highlights of SXSW 2016 was spending a good deal of time with the Founder of Atari, Chuck-E-Cheese and Etak founder Nolan Bushnell and his incredible family.   It may come as a surprise that the Father of Fun has eight talented offspring, six of whom are gainfully employed in gaming, film, entertainment, PR, augmented and/or virtual reality and startups.  While we couldn’t fit them... View Article

Another remarkable series at SXSW 2016

January 25, 2016 11:58 pm

Live Path is organizing another remarkable Speakers Series for IEEE at SXSW 2016.  This March 11-15, we are honored to welcome an array of distinguished thought leaders to Austin, including our headliner, the father of gaming and family entertainment, founder of Atari, Chuck-E-Cheese and Brain Rush, Nolan Bushnell.  Nolan will appear on a panel on the Future of Entertainment with three members of his... View Article

Beer, Spandex and Lululemon for Men

August 11, 2015 10:00 am

(Note: This post was edited for typo, addition of interesting story on 8/11) Before you read ahead, close your eyes and tell me what you see in your mind’s eye, when we say “lululemon” (note: this is not capitalized because lululemon is always lower case per brand standards) Spandex Athletes Ponytails Yoga More spandex Cool athletic gear booties, in spandex... View Article

Drinking the CX Kool-Aid

Drinking the CX Kool-Aid?

August 5, 2015 4:26 am

An article came out last week entitled “Customer Experience is the New Competitive Battleground in B2B.” Perhaps it was just a title thing, but the premise of the title bugged me. Why? I think it’s because while it’s TRUE that Customer Experience is a competitive battleground, this is not really a NEW idea, at all… ..but maybe that wasn’t exactly why.... View Article

silo slayer customer experience

Becoming a Silo Slayer

March 4, 2015 12:25 am

At Live Path, we pride ourselves in being asked back by our clients, year-after-year, to provide reliable counsel regarding their strategies and customer experiences.  One of the biggest problems we encounter are the ongoing “silo wars” that foster internal competition and behavior that often works to undermine the customer experience.  Since we started actively writing about this in 2005, very little has changed, and you... View Article

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