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silo slayer customer experience

Becoming a Silo Slayer

March 4, 2015 12:25 am

At Live Path, we pride ourselves in being asked back by our clients, year-after-year, to provide reliable counsel regarding their strategies and customer experiences.  One of the biggest problems we encounter are the ongoing “silo wars” that foster internal competition and behavior that often works to undermine the customer experience.  Since we started actively writing about this in 2005, very little has changed, and you... View Article

Cards: Breaking Free from the App

March 3, 2015 8:33 pm

Nova Spivak at Tech Crunch wrote a super article that is also featured on the OpenStand Blog  about the future of experience design for mobile and the need for standards in Card-based design.   For those of you who don’t know what Cards are — it’s basically building off streams technology like ATOM and RSS — to incorporate app related streams into the OS... View Article

Getting ready for SXSW 2015

February 25, 2015 7:01 am

It’s that time of year again.  In addition to doing other client work, we’re busy organizing yet another outstanding event series for our client, IEEE , featuring 7 speaking sessions, an official party, a women in tech summit, a meetup and an augmented reality installation that’s a city block wide on 6th and Jacinto.   Here’s a series overview and two invitations,... View Article

Growth Hacking: Not Just for Marketers Anymore

December 11, 2014 1:33 am

We recently helped run an un-conference workshop at the IEEE’s Electronic Design Automation Summit in Santa Clara, California. Working with a host of technical engineers, our goal was to engage in a rapid fire session that would identify and seek to resolve gaps, problems and challenges that inhibit the growth of the EDA market.  A lot of great insights and... View Article

Live Path’s work @SXSW

October 13, 2014 5:43 pm

Over the past five years, Live Path has leveraged its connections to create over 30 remarkable sessions and events at the annual SXSW conference in Austin, Texas, and we’re currently planning another terrific new series for 2015. While some might view this as a disconnect from the work we normally do,  in actuality, these efforts are a strategic, natural extension... View Article

Good Disruption, Bad Disruption, Kiosks & Ziosks.

September 11, 2014 10:00 pm

The other day, I had a simple dinner date with my six year old.  After a whirlwind trip through the mall, we were ravenous, and we stopped at the local Chili’s.  I was looking forward to a little bonding with this marvelous little person… who seems to be growing before my eyes.  Unfortunately, everything changed the minute we sat down... View Article

Meet us at SXSW – 17 events, 32 speakers and unlimited inspiration!

March 5, 2014 8:14 am

I know it’s been a bit quiet here.  You see, our team has been heads down for months putting together another spectacular series for IEEE at SXSW. This year’s IEEE Technology for Humanity Series features  17-events, 32 speakers and unlimited inspiration — including a series keynote by executive producer and TV show co-host of the Discovery Channel’s Series Mythbusters, Adam Savage, as well... View Article

New Post for a New Year

January 1, 2014 7:54 am

Standing here at the dawn of the New Year, there have been a lot of changes at Live Path. We’ve seen our our work expand, which makes the project work super interesting and challenging to manage. We’re bringing in more resources to handle increasing workload.  We remain dedicated to supporting IEEE, one of one of our favorite clients that works... View Article

How I armed my kid to battle predatory brands, and what she taught me in return.

May 10, 2013 5:12 pm

Surprise surprise – there’s a social media firestorm brewing about Ambercrombie and Fitch again…. This embroilment is related to a comments made by CEO, Mike Jeffries in an interview, related to Abercrombie’s targeting of the “cool set.”  In Jeffries’ terms, the brand is exclusive by design – targeted to the “cool” and “beautiful” kids — and definitely not fat or ugly kids.... View Article

Organizing the Open Future Series at SXSW

March 8, 2013 7:18 am

It’s not often I get to share what I do for my clients but fortunately, SXSW is one of those times when I get to be more promotional. Taking a break from the digital/experience/transformation strategy scene, I’m organizing another series (an experience in itself) at SXSW this year for IEEE in coordination with the W3C. It’s my third year doing... View Article

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